Corporate Team
Our vision defines what we envision for our future. It serves to guide our efforts towards a common long-run target.
We are to become the leader of the global toy industry.



Enthusiastic Customers
As an international company with excellent products and services, we offer our customers products with added value. As the world market leader in the growth markets of toy industry, we win enthusiastic customers wherever we make production processes more sufficient with the aid of our operation system.
Enthusiastic Employees
Our employees think and perform entrepreneurially. With desire for broader industry environment, they make continual training and improve working flexibility, and meet the ever increasing demands of the international markets. Equal chances and performance-oriented salaries are the main basis for excellent employee motivation.
Excellent Innovations
We design our products and processes specifically to meet the requirements of our customers. In this, we launch the latest technologies and the most modern forms of organization. As the world’s leading innovator, we develop, produce and sell Zhorya products with excellent quality.
Promised Future
We maintain sustainable and profitable growth path. It allows us to remain to be an independent company and to develop it as we wish. We offer our employees safe, long-term jobs and proactively accept our responsibility to society. We seek for safer principles in all of our actions.