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7 Trends Driving the Toy Industry In 2024

  Americans collectively spend more than $29 billion on toys each year. As young kids start to gravitate toward video games and smartphones, which direction will the traditional toy industry take? What toys will be able to hold a child’s-and parent’s-interest? Here are the top seven toy industry trends to watch in 2024 and beyond.

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Indian Toy Industry: An Emerging Threat to China

  India is one of the biggest beneficiaries of the “Made in China” campaign and the country is about to push it even further. On September 4, 2023, India announced the launch of a Toy Park in Noida, close to New Delhi. The Park will support several industrial units for manyfacturing and exports of toys.

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