Toys are one of the most vibrant and top-selling categories on major e-commerce platforms. According to Statista’s forecast, the global toy market is expected to continue steady growth over the next 10 years, with global market revenue reaching $130 billion in 2024, with an estimated annual compound growth rate of 2.49% from 2024 to 2028. Specifically, the following emerging trends in the toy market are worth the attention of RC cars sellers.
Trend 1: Adult buyers are the biggest growth driver of the global toy market.
It is well known that toys are not just for children, but also beloved by the Kidults group (adults who are young at heart). Adults often spend more money on toys, especially favoring realistic models, cartoons, superheroes, and collectibles that remind them of their childhood. Nowadays, there are more and more adults who want to play, with increasing demand, becoming the biggest driving force for the growth of the entire toy industry. Major toy companies worldwide are catering to the needs of adult buyers in both product lines and corresponding media developments.
For this trend, RC cars sellers can adopt the following strategies:
1. Customized Experience
Provide personalized customization services for RC cars, allowing customers to choose body colors, paint schemes, stickers, etc., to meet their pursuit of unique, personalized products.
2. Retro Design
Design and release retro-looking, creatively designed RC car models to evoke Kidults’ memories of childhood and resonate with their emotions.
3. Limited Edition Series
Launch limited edition RC car series, such as replicas of classic styles or special editions in collaboration with well-known IPs, to attract collectors and nostalgic enthusiasts.
Trend 2: Online sales of global toy categories are increasing.
The global online toy market is experiencing rapid growth, and according to Statista’s latest forecast, the online toy market’s share of the overall market is expected to reach 30% by 2024, and is still maintaining high growth rates.
For this trend, RC cars sellers can adopt the following strategies:
1. Establish an online sales platform
Create your own e-commerce website or online store, and open shops on major e-commerce platforms such as Amazon, eBay, Alibaba’s AliExpress, JD International, etc., to ensure good exposure and sales channels for your products online.
2. Optimize product pages
Ensure that the product pages on online sales platforms are well-designed with complete information, including detailed product descriptions, high-quality images and video displays, specifications, etc., to improve consumers’ purchasing decision efficiency.
3. Provide global shipping
Utilize international logistics services to ensure fast and reliable delivery to customers worldwide. Collaborate with reliable logistics partners to provide various shipping methods and trackable logistics information.
4. Diversify product lines
Expand your product line to offer a variety of styles, models, and price ranges of RC car products to meet the needs of different regions and consumer groups.
5. Utilize social media and online marketing
Increase brand awareness and exposure through social media platforms, content marketing, search engine advertising, etc., to attract more potential customers and convert them into actual buyers.
6. Regularly hold promotional activities
Take advantage of holidays, promotion seasons, etc., to hold discount promotions, offer discounted prices and limited-time offers to stimulate consumers’ purchasing desires.
7. Focus on user experience
Provide high-quality customer service and after-sales support, promptly respond to customer inquiries and complaints, solve user problems, and improve user satisfaction and loyalty.
Trend 3: Hobby-grade players have enormous consumption potential.
From the perspective of player audiences, toy products can generally be divided into toy grade and hobby grade, which differ in audience age, product price, performance, etc. Taking RC cars as an example,
★ Children usually play with toy remote control cars, usually indoors or on lawns, with designs and performance leaning towards cartoons and entry-level.
★ Hobby-grade products are more realistic, ranging from engine types to the entire vehicle structure, chassis, and even driving parts such as suspension/shock absorbers, hubs, tires, etc., can be modified; In addition, there are obvious differences in the size of the models and the use of venues, with hobby-grade players mostly playing with cars in off-road venues, outdoors, or drift tracks.
Currently, popular toy buyers in categories such as remote control, building blocks, alloy cars, plastic models, etc., on major e-commerce platforms tend to be hobby-grade consumers.
For this trend, RC cars sellers can adopt the following strategies:
★ For toy-grade RC cars, you can consider the following ways to utilize this trend:
1. Product Design
Design cute, cartoon-style RC car models to attract children’s attention. Ensure that the product design is simple, bright in color, easy to operate, and meets children’s aesthetic and operational abilities.
2. Applicable Scenes
Targeting small environments such as indoors and lawns, optimize product performance and size to ensure that the product can move freely in narrow spaces and adapt to different terrains.
3. Safety Considerations
As children’s toys, product safety is crucial. Ensure that the product materials are safe and harmless, design to avoid sharp parts and vulnerable parts, and avoid dangerous collisions or electric shock risks.
★ For hobby-grade RC cars, you can consider the following ways to utilize this trend:
1. Realistic Experience
Focus on the realism of the product, including exterior design, vehicle structure, chassis, suspension systems, etc. Ensure that the product details are lifelike, allowing enthusiasts to have a more authentic driving experience.
2. Customization and Modification
Provide a variety of customization and modification options, allowing enthusiasts to customize and upgrade RC cars according to their preferences and needs. For example, provide various accessories and upgrade kits, allowing them to freely assemble and create RC cars that suit their style.
3. Professional Venue Support
Cooperate with off-road venues, outdoor tracks, or drift tracks to provide enthusiasts with more venue choices and support. Organize special competitions or events to attract more enthusiasts to participate.
4. Community Interaction Platform
Establish an exclusive RC car enthusiast community platform, providing online forums, social media, blogs, etc., allowing enthusiasts to share experiences, exchange techniques, showcase works, and participate in brand activities and interactions.
5. Event Cooperation
Cooperate with RC car event organizers, sponsor competitions, or host events. This can enhance brand exposure and attract more enthusiasts’ attention and participation.
2024 Product Selection Strategy for RC car sellers
The toy market is diverse, with diverse market demands, rapid innovation, and research and development, bringing growth and opportunities for different segmented tracks. For RC cars sellers, what are some recommended toy market strategic categories for 2024? A must-mention is RC toy part & accessories.
Sales of accessories and upgrade parts for RC toys perform best in the subcategories of RC toys, accounting for more than three-quarters of the overall remote control toy category’s sales. Then what are some high-potential products for remote-controlled toy spare parts? Keep reading for more.
High-potential products for remote control toy accessories:
1. Batteries:
- Price Range: $20-50, $50-100
- Types: RC cars, drones, engineering vehicles
2. Body Parts & Interior:
- Price Range: $0-20, $20-50
- Types: Compatible with mainstream RC models, off-road/drifting cars
3. Wheels and Tires:
- Price Range: $0-20, $20-50
- Types: Compatible with mainstream European and American brand models
4. Chassis Parts:
- Price Range: $0-20, $20-50
- Types: Transmission, shock absorbers, swing arms, etc.
So, for high-potential products for remote control toy accessories in 2024, RC cars sellers can consider the following strategies to seize this opportunity:
1. Diversified Product Lines
Develop a diversified range of remote control toy accessories, covering different brands and models of remote control cars, aircraft, boats, etc. Ensure that the product line covers mainstream remote control toy brands and models to meet the needs of different enthusiasts.
2. High Quality and Reliability
Ensure the quality and reliability of accessories to win the trust and word-of-mouth of consumers. Use high-quality materials, exquisite craftsmanship, and provide stable and reliable product performance.
Conclusion:
In summary, 2024 presents abundant opportunities for RC car sellers. By capitalizing on the growth in the adult market, bolstering online sales channels, catering to hobby-grade players, and offering high-potential remote control toy accessories, sellers can achieve sustained business growth.